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10 Sep

‘Packaging’ becoming significant marketing tool

Attractive packaging of products seems to create superior mind share amongst the target audience and hence is regarded as an integral part of the business.
Currently, majority of the companies outsource their packaging requirements. But according to industry experts this will not be the case in future.
According to them, there are many companies which at present [...]

11 Jun

Experient White Paper Offers Attendance Marketing Insights

In a white paper released this week, Twinsburg, Ohio-based Experient offers an in-depth analysis of year-round attendance marketing strategies. Titled Using Relationship Management to Optimize Attendee Marketing and Grow Event Revenue, the white paper examines how event planners can use customer relationship management principles and data mining tools to understand and drive meeting attendance.
By tracking [...]

15 May

Sybiz launches marketing initiative for partners

Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]

04 May

Brand Assam needs strategic marketing campaign

Lot of these would depend on making of a popular brand and effective marketing. It is essential that there is a clear understanding regarding the fields of business that we are engaged in with expertise, effectiveness and uniqueness making Brand Assam stand out in competitive markets.
The market specific demands are analyzed, attended to and ways [...]


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