When Dave Rossi was approached about forming a Sports Marketing and Business Development Division at Schutt Sports, he knew it was the right direction for the company. Rossi, the Chief Marketing Officer, thought the company needed to focus on the massive marketing and re-branding programs the company had undertaken throughout 2007 and the formation of [...]
Perfection, on the field and off, proved elusive.
Coca-Cola didn’t show up until the fourth quarter, but the very best ad of the whole game was clearly the one with Underdog and Stewie Griffin cartoon balloons from New York’s Thanksgiving parade wrestling for a giant Coke bottle balloon.
It was light and sweet and [...]
Tom Brady has won football glory, a
models heart and fame to rival a Hollywood celebritys.
By reaching his fourth Super Bowl while leading the New
England Patriots to an 18-0 record, Brady has moved beyond the
limited star status of other top National Football League
players, [...]
