Marketing Drive, a top tier promotional marketing agency, once again expands their account service, strategic planning, and creative departments. This latest round of new hires is a result of continued new business growth for the Agency. All five new additions share a wide breath of advertising and promotional marketing backgrounds, which will benefit and strengthen [...]
Unitask Software, a leading provider of Oracle E-Business Suite solutions, today announced the appointment of Terrah Kocher as Director of Marketing effective immediately. In this role, Kocher will lead the company’s strategic and tactical marketing activities associated with promoting the company’s signature products, marketing communications, public relations efforts and website management.
Unitask’s solutions deliver cost efficiencies, [...]
Business Link Northwest has just announced which companies will provide its marketing services for the next three years. The list of approved suppliers covers everything from public relations and event management to design and telemarketing.
The process had to be evaluated by an independent marketing consultant as well as their own procurement team.
Tenders were scored on [...]
Much of the business of telling Purdue’s story to the world falls to University Relations and its divisions — University News Service, Purdue Marketing Communications, Periodicals and Community Relations.
This fiscal year, which ends June 30, University Relations is budgeted to spend $4,167,480 million on staff and supplies and $750,000 on advertising and marketing.
But not everything [...]
What exactly is marketing and why is it important to your business? Wikipedia, the online encyclopedia, defines marketing as “the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.†Here’s another definition: “Marketing is an ongoing process of [...]
”Hispanics cultivate the most extensive personal and professional networks both online and offline among those studied, attesting to the potential effectiveness of grass-roots and viral campaigns,” reported Theresa Rice, director, U.S. Hispanic for Burson-Marsteller, a global public relations and communications firm.
So I went to Burson-Marsteller’s website and clicked on its recent study of ”Hispanic-fluentials.” Its [...]
But an independent review into the communications and marketing team couldn%26rsquo;t pin down exactly how much was spent.
Spending was estimated at between $10m and $12m, more than double the department%26rsquo;s $5.4m budget. The extra $5m to $7m was included under budgets for other council departments.
Deputy mayor David Hay says the report has good suggestions on [...]
Our zoo needs money so it can remain accredited by some snooty zoological society types, so here’s an idea: Sell the naming rights to the new baby elephant. We could end up with something like Comcast the Elephant at the Maryland Zoo in Baltimore. I realize that twists the tongue, but we could be talking [...]
LTC Financial Partners (LTCFP) was honored for marketing excellence at the 2008 conference of the American Association for Long-Term Care Insurance, held in Atlanta, Georgia. Taking home four awards, the agency shared the limelight with leading insurance carriers that were also honored. The awards follow a spectacular growth in LTCFP’s size and national impact.
“The awards [...]
ESOP’s people are proudly loud and abrasive, and they’ve long reveled in needling people with pull. But could they get a distant behemoth like Countrywide to the table?On that morning in February 2006, ESOP executive [...]
