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24 Aug

Giga-tronics Names Malcolm Levy VP of Sales and Marketing

John Regazzi, President and CEO of Giga-tronics, announced that Malcolm Levy will join Giga-tronics as Vice President of Sales and Marketing effective September 2.
Levy was previously Executive Vice President of Sales and Marketing with Racal Instruments. Over his 20 years of employment at Racal he held various positions within that company. More recently, Levy served [...]

20 Aug

IT cos cut marketing spends to keep margins steady

IT services companies may be economising on their sales and marketing expenses as a key lever to keep margins steady. IT industry trackers, however, reckon that it is during challenging times that companies should actually go all-out to mine existing customers, chart new territories and gain a share of mega-ticket deals, where Indian companies have [...]

19 Aug

iPost Appoints Craig Kerr Vice President of Marketing

iPost, the industry-leading provider of strategic email marketing solutions, today announced that industry veteran Craig Kerr has been appointed vice president of marketing. Kerr brings to the role a track record of more than 20 years of strategic and hands-on success in marketing and sales of software and services, including SaaS.
“As iPost continues to expand [...]

19 Aug

Flight Options Names New Vice President of Sales and Marketing

Flight Options, a leading provider of safe, reliable and luxurious private air travel services, announced today that Jay Heublein has been named vice president of sales and marketing.
Mr. Heublein returns to Flight Options where he began his aviation career as a regional sales director. In his new role as vice president, Jay will lead the [...]

10 Aug

Panther Express names a new vice president of marketing

Content delivery network Panther Express Corp. has named Mark King as vice president of sales and marketing, with responsibility for the U.S.
King previously was executive vice president of sales and marketing at TruWave Networks, a provider of voice, data and Internet access services. He previously worked for Level 3 Communications and for IBM, where he [...]

21 Jul

LaCrosse Footwear Opens Sales and Marketing Subsidiary in Denmark

“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a [...]

11 Jun

Park Marketing Director Named

Marcheta Sparrow, Kentucky Commerce Secretary, announced the new marketing director for the Kentucky Department of Parks.
LaDonna Miller will oversee marketing for a system of 52 state parks, including 17 resort parks that feature restaurants, lodges and cottages.
Miller was the director of sales and marketing for the Belle of Louisville since 2003. Some of her accomplishments [...]

11 Jun

Marketing Expert Addresses Biz Execs

Seth Godin says the traditional way of attracting customers and getting messages to them will soon be a thing of the past.
In his keynote session, Godin will describe how changes in the media landscape have changed the way businesses survive.
Godin cited the example of television and radio advertising, which interrupts people. The new approach, he [...]

15 May

Advantica EyeCare Appoints Senior Vice President of Sales and Marketing

Advantica EyeCare, a vision care plan provider to employer groups and health plan organizations, announces the appointment of Andy Davis to the position of Senior Vice President of Sales and Marketing according to Richard Sanchez, President and CEO.
With over 10 years of employee benefits experience, Mr. Davis started his career in Human Resources at Raymond [...]

15 May

Sybiz launches marketing initiative for partners

Business software vendor, Sybiz Software, has launched a marketing tool for its A/NZ channel partners.
The Sybiz MarkActive marketing campaign builder is designed to help dealers who don’t have the time or resources to put together a marketing plan for co-marketing initiatives with Sybiz. Managing director, Peter Whalley, said the program, which consists of a series [...]


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