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10 Sep

BSkyB appoints Andy Brent as brand marketing supremo

BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director.
The appointment of Brent brings to an end the six-month hunt to replace its former director of communications and brand marketing, Matthew Anderson.
Brent will report to BSkyB chief executive Jeremy Darroch and take a seat on the company’s executive committee but, [...]

24 Aug

China gets gold for marketing at Beijing Olympics

THE Beijing Olympic Games ended yesterday with the world applauding a fantastic sporting achievement.
The organisation, the facilities and the crowds combined to make this one of the greatest Games of all time.
Standing as monuments to this achievement are the spectacular “Birds Nest” — the main Olympic stadium — and the equally impressive aquatics centre, with [...]

24 Aug

FMCG marketing managers earn up to 14,000 euros per month

The gross salary of a marketing manager at a multinational company in the consumer goods industry with more than 1,000 employees can reach as much as 9,000 euros per month. The entire salary package, however, which includes bonuses and benefits is 14,000 euros per month in gross amount, reveals the Total Remuneration Survey conducted by [...]

24 Aug

Giga-tronics Names Malcolm Levy VP of Sales and Marketing

John Regazzi, President and CEO of Giga-tronics, announced that Malcolm Levy will join Giga-tronics as Vice President of Sales and Marketing effective September 2.
Levy was previously Executive Vice President of Sales and Marketing with Racal Instruments. Over his 20 years of employment at Racal he held various positions within that company. More recently, Levy served [...]

09 Aug

Charter One score an ace with joint marketing

When the Royal Bank of Scotland Group signed a deal last year to become one of the PGA of America’s two top sponsors, the Detroit headquarters of RBS subsidiary Charter One saw a chance to spin marketing gold.
The tournament is the final of the PGA’s annual four majors, drawing worldwide interest. So, Charter One President [...]

27 Jul

Nigeria Mobile Marketing

As the newly licensed cdma and Gsm operators commences roll out, indications are very strong that their might be some displacement in the Nigerian Telecoms Race. Clear favorites and pioneers like Mtn, Celtel and Glo are poised to face stiff competition from late entrants, Etisalat, Alheri and Visafone.
Ordinarily, Visafone should not be classified as a [...]

21 Jul

LaCrosse Footwear Opens Sales and Marketing Subsidiary in Denmark

“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a [...]

11 Jun

New Web site offers free dental marketing advice

This interactive site offers everything from live chat to a practice self-assessment tool, where users can enter their specific challenges and strengths and receive a personalized marketing plan, instantly.
Joyal also blogs on a wide range of marketing issues, best practices and personal anecdotes based on his interaction with dental professionals and dental consumers.
“Marketing training like [...]

30 May

Glenmark gets approval for marketing two products in US

Pharmaceutical firm Glenmark on Friday said that it has received ANDA approval for its anti-inflammatory and anti-diabetic drugs and will soon commence marketing and distribution of these products in the US market.
Glenmark Generics Ltd (GGL), a subsidiary of Glenmark Pharmaceuticals, has received the ANDA approval for Mometasone Furoate Ointment, Mometasone Furoate Cream and Metformin Hydrochloride [...]

26 May

Marketing classes selling RockHounds tickets to benefit Buckner Children’s Home

Buckner has three programs in Midland Hearthstone Home for abused and neglected children, a family foster care training program to certify families and Family Place, transitional housing for single moms returning to school, Program Director Anna Rodriguez said.
Starr, who is in Cooke’s class, works at Quizno’s subs and used that platform to collect contributions.
“I talked [...]


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