04 May
LifeLock, a subscription service that aims to protect consumers‘ credit and identities, promises to “guarantee your good name.” But a lawsuit filed against the company in New Jersey in late March alleges that the company’s claims are deceptive and that its services may actually damage its customers’ credit.
The lawsuit alleges that LifeLock is engaged in [...]
Posted in Marketing Mix by: admin
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03 Apr
NEW YORK (Billboard) - Amid ongoing competitive pressure from Facebook, MySpace is taking its latest shot at entering the music business as other social networking peers, such as Last.fm and imeem, are making big audience gains with ad-supported music offerings.
According to sources, MySpace is planning a service that would combine free ad-supported music listening with [...]
Posted in Marketing Strategy by: admin
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