Bright yellows, greens and muted reds jumped from the projector screen to excite panelists who visited Florida A&M University’s School of Journalism and Graphic Communication on Friday.
The group of business leaders who support FAMU viewed a marketing campaign for the international company Haba Na Haba a Swahili word meaning little by little.
But there was nothing [...]
Scottish Development International (SDI) has appointed Edinburgh based agencies Rapp and The Union to work on its marketing.
Rapp - which recently rebranded from Wavv Rapp Collins - will create the global direct marketing work while the Union will handle its above the line advertising account.
The above the line account was won following a competitive pitch [...]
Before I begin, I want to make it clear that I am not giving an endorsement to either presidential candidate. I am just making an observation, and giving credit where it is due for the creation of a well thought out and well managed search marketing campaign.
This week the Barack Obama campaign made a very [...]
Attractive packaging of products seems to create superior mind share amongst the target audience and hence is regarded as an integral part of the business.
Currently, majority of the companies outsource their packaging requirements. But according to industry experts this will not be the case in future.
According to them, there are many companies which at present [...]
This campaign is seeking to take away a smoker’s choice to smoke menthol cigarettes, or to smoke at all. It is a blatant effort to impose a politically correct agenda on the American public with the unfortunate assistance of the media.
The Chicago Tribune article leads the public to believe that tobacco industry marketing practices target [...]
Princeton-based Patient Marketing Group helps plan and conduct campaigns to help drug companies inform patients about diseases, and the medications that can be used to treat those conditions. PMG will become part of inVentiv’s inVentiv Patient Outcomes unit.
Inventiv Health provides commercialization services to the pharmaceutical and health care industries. It said the deal will add [...]
As the newly licensed cdma and Gsm operators commences roll out, indications are very strong that their might be some displacement in the Nigerian Telecoms Race. Clear favorites and pioneers like Mtn, Celtel and Glo are poised to face stiff competition from late entrants, Etisalat, Alheri and Visafone.
Ordinarily, Visafone should not be classified as a [...]
The leading social music discovery service, announced Monday at the INTIX conference new features to their online service. A new ad platform allows concert promoters, venue owners and other booking agents a chance to target their fan base; a new full song playback allows music fans to listen to their new songs in their entirety; [...]
“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a [...]
Pedestrians in downtown New York City might be startled to hear Canadian northerners discussing an oncoming polar bear.
Once the bear has their attention, those within range of new “whispering window” ads that emit sound over the city’s sidewalks get a prompt on their cellphones to watch a free short video showing a mish-mash of Canadian [...]
